Elementary Business Vocabulary

Advertising Matching Exercise

Write the correct NUMBER in the gap at the end of each sentence. For example, if you think the first sentence matches with the third word/phrase, write 3 in the box.

  1. Target Audience
  2. Slogan
  3. Logo
  4. Label
  5. Campaign
  6. Brand
  7. Billboard
  8. Advertising

1. Did you see that TV commercial for the new soda? That's a really catchy way of telling people about it.

2. I always buy this type of cereal because I trust their name; they make good stuff.

3. Check the back of the box for the list of ingredients; it's always written on there.

4. On my way to work, I saw a huge sign by the road showing the latest smartphone.

5. Their symbol is really famous; you know the shoes just by seeing that check mark.

6. They really know who they want to sell to - mostly young people who like sports.

7. Their catchphrase 'Just Do It' is so well-known, everyone remembers it.

8. They're doing a whole set of ads, online stuff, and events to introduce their new product.

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