Intermediate Business Vocabulary

Advertising & Marketing Gap Fill

Choose the correct answers from the words in the box below.

viral marketing - promotional campaign - online advertising - market research - influencer marketing - focus group - digital marketing - brand identity


1. The company's ______ is built around being eco-friendly and sustainable.

2. ______ involves using the internet and social media platforms to reach customers.

3. They organised a ______ to get feedback on their new product.

4. Collaborating with social media celebrities is part of their ______ strategy.

5. Conducting ______ helps to understand what consumers need and want.

6. ______ is crucial for businesses that want to increase their online presence.

7. Their latest ______ includes giveaways and special events.

8. The video became popular overnight thanks to effective ______.

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