Intermediate Business Vocabulary

Marketing & Advertising Matching

For each gap, write the number of the correct definition.

  1. Market Research
  2. Demographics
  3. SEO
  4. Viral Marketing
  5. Customer Loyalty
  6. Product Placement
  7. Brand Image
  8. Digital Marketing

1. We want people to think of our brand as eco-friendly and responsible.

2. We're investing more in online ads and social media to reach a wider audience.

3. We're focusing on a group of people based on their age, gender, and income level for our new ad.

4. Our website is being updated to rank higher on Google; we're using specific keywords for that.

5. Our video got so many shares! It spread across the internet like wildfire.

6. Our customers keep coming back to buy more; they really believe in our brand.

7. Did you notice our coffee machine was used in that popular TV show? That was no accident.

8. Before we launch the product, we need to find out what our potential customers really want.

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