Intermediate Business Vocabulary

Marketing & Advertising

Choose the best answer from the three options in each question.

1. ______ is about understanding people who buy products or services.

Trademark

Market Research

Guerrilla Marketing

2. ______ is when a company supports an event in exchange for advertising.

Packaging

SWOT

Sponsorship

3. The ______ is the person who uses the product, not always the one who buys it.

End User

Distributor

Retailer

4. ______ is a unique sign or symbol that a company uses on its products.

Trademark

Logo

Campaign

5. An effective ______ strategy can boost product sales significantly.

Packaging

Distribution

Advertising

6. ______ is essential to build and maintain a positive image of a brand.

SWOT Analysis

Guerrilla Marketing

7. ______ involves creative, unexpected promotional tactics.

SWOT Analysis

Guerrilla Marketing

Packaging

8. A strong ______ helps customers instantly recognise a product or company.

Trademark

Point of sale

Brand