Intermediate Business Vocabulary

Marketing & Advertising Gap Fill

Choose the correct answers from the words in the box below.

trademark - brand awareness - point of sale - market research - guerrilla marketing - distribution - sponsorship - advertising


1. ______ is how products get from the manufacturer to the consumer.

2. ______ refers to places where products are sold, like stores or online.

3. Creating ______ means making sure people know about your brand.

4. ______ involves creative, unconventional ways of promoting products.

5. Conducting ______ helps understand consumer preferences and behaviours.

6. Our company provides ______ for the local football team.

7. ______ in magazines and on social media is part of our marketing strategy.

8. Our logo is a registered ______ to protect it legally.

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