Intermediate Business Vocabulary

Startups Gap Fill Exercise

Choose the correct answers from the words in the box below.

growth - pitch - innovation - equity - funding - incubator - investors - product launch


The startup’s first priority was to secure (1) for its new app. The team worked hard to develop a compelling (2) to present to potential (3).

After several rounds of meetings, the company successfully raised capital in exchange for (4).

The startup then moved into an (5), which provided support and mentorship during the early stages.

With the (6) of the app approaching, the company focused on driving (7) and improving its user base.

Their focus on (8) set them apart from other competitors in the market.

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