Intermediate Business Reading
Project Progress Report 2
Match each paragraph with its function by writing the correct letter (A-F) in the boxes.
Functions:
A. Presents specific performance metrics and data for one campaign element
B. Introduces a problem area and explains current attempts to resolve it
C. Outlines the overall campaign objectives and components
D. Suggests future improvements and changes to the strategy
E. Provides an update on an ongoing component of the campaign
F. Summarises current status and indicates future actions
Internal Project Progress Report
Marketing Campaign Q2
During the second quarter, the marketing team has made significant progress on the new product launch campaign. The goal of this campaign is to increase brand visibility and drive sales for our new line of eco-friendly products. The campaign includes social media advertisements, influencer partnerships, and a series of video content showcasing the products in use.
The social media advertisements have so far garnered 1.2 million impressions across platforms, with a click-through rate (CTR) of 4%. This is slightly below our initial target of 5%, but the team is working on adjusting the ad creatives to improve engagement. We also formed partnerships with five influencers who are aligned with our brand values. Their posts have reached a combined audience of over 500,000 people.
The video series, which features product demonstrations and customer testimonials, is currently in production. The first video was released two weeks ago and has received positive feedback. Future videos will highlight the unique benefits of the products, focusing on sustainability and functionality.
One challenge the team has encountered is budget management. While the campaign remains within the overall budget, some individual costs, particularly around influencer partnerships, have been higher than expected. We are currently reviewing these costs to find ways to optimise spending without compromising the campaign's impact.
In conclusion, the campaign is on track, but some adjustments need to be made to achieve our goals fully. The team will continue monitoring performance metrics and make improvements as necessary.
