Advanced Business Vocabulary

1. A metric that measures the level of interaction and involvement users have with content.

2. Content that quickly gains popularity and spreads rapidly online.

3. The degree to which consumers are familiar with the distinctive qualities or image of a particular brand.

4. The factor that makes a product different and better than its competitors.

5. The process of dividing a broad consumer market into subgroups based on shared characteristics.

6. The study of how people's thoughts, beliefs, and feelings influence their buying behaviours.

7. The tendency of customers to continue buying the same brand.

8. Using popular individuals on social media to promote products.