Advanced Business Vocabulary

Marketing & Consumer Psychology 2

For each gap, write the number of the correct definition.

1. It was a surprise when we saw ads in unusual places like public benches and inside elevators, really unconventional but effective.

2. The value of our company in the market is high not just because of our products, but because people trust and recognise our name.

3. Every email we send ends with 'Shop Now' - it's important to prompt customers to make a purchase.

4. We only pay when someone actually clicks on our online ads, making our budget usage more efficient.

5. Our strategy ensures customers can interact with our brand through multiple channels seamlessly, be it online or offline.

6. The article in the magazine was informative, but it was also subtly promoting a specific product.

7. Our online ads specifically target users who have visited our site but didn't make a purchase.

8. Our primary focus is on selling directly to the end consumer, making our marketing strategies very direct and personal.