Advanced Business Vocabulary

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social media - transparency - response team - contingency plan - stakeholders - reputation - damage control - resilience


1. The company’s was severely impacted after the scandal broke out in the news.

2. During a crisis, maintaining with all affected parties is crucial to retain trust.

3. A should be developed in advance to prepare for unexpected crises.

4. The company assembled a to handle the situation and communicate with the media.

5. One of the key priorities during a crisis is managing communication with .

6. Many companies use to address concerns quickly and communicate directly with the public.

7. Executives must focus on efforts to minimise the negative impact of a crisis.

8. Businesses that show in difficult times are more likely to recover quickly.

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