Advanced Business Vocabulary

1. When a crisis occurs, companies need to have a ______ in place.

    marketing strategy

    growth model

    contingency plan

2. It is important to maintain ______ when communicating with the public during a crisis.

    secrecy

    silence

    transparency

3. A ______ is a group assembled to handle communication and logistics during a crisis.

    sales team

    response team

    development team

4. The company must ensure that it has communicated effectively with all ______ during the crisis.

    stakeholders

    competitors

    customers

5. Using ______ can help the company respond quickly to public concerns.

    printed ads

    television interviews

    social media

6. During the crisis, the company worked hard on ______ to limit long-term damage.

    damage control

    profit margins

    sales goals

7. Once the crisis is over, companies should evaluate their ______ to learn from the experience.

    growth

    resilience

    budget

8. Failure to handle a crisis well can severely impact a company's ______.

    inventory

    profits

    reputation