##INSTRUCTIONS##
1. The overall public perception of a company.
2. The ability of a business to recover from difficult situations.
3. A plan developed in advance to handle potential crises.
4. Platforms used to communicate directly with the public and address concerns.
5. Individuals or groups with an interest in a company's actions or decisions.
6. Efforts made to limit the long-term negative impact of a crisis.
7. Being open and honest in communication, especially during difficult situations.
8. A group of people assembled to manage a crisis.
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