Advanced Business Reading

Short Texts: Emails

Read the short texts and choose the best answer for each question.


1.

Email: Marketing Campaign Update

Hey John,
Just a quick note: the CTR on the latest campaign hasn't quite hit the mark - currently hovering at 1.8%, which is well below where we projected. Any chance you could have another go at the ad copy? I'm thinking the CTA could use a bit more punch to drive conversions. Maybe a stronger focus on urgency? Let me know what you think.

What is the main issue the sender is concerned about?

  1. The client is dissatisfied with the current campaign results.
  2. The target audience isn't engaging with the product properly.
  3. A major part of the campaign isn't performing as well as expected.

2.

Email: Budget Discussion

Hi Sophie,
Following up on the budget forecast for Q4 - you're right, the projections are definitely tighter than we'd hoped. Let's connect tomorrow to explore where we might make some adjustments, though I'd prefer we avoid scaling back R&D if at all possible. It feels like the only area with some wiggle room is marketing. Let's chat more tomorrow - keen to hear your thoughts.
Dave

What is the sender's priority in the upcoming budget discussion?

  1. To avoid reducing the budget in something he considers important.
  2. To find ways to decrease costs across the board.
  3. To revise the marketing strategy for cost efficiency.

3.

Email: Client Presentation Revisions

Hey Sarah,
I've gone through the client deck you sent over - solid work overall, but I'd say the financial section could use some tightening. Specifically, the EBITDA projections need a little more precision, just to eliminate any ambiguity before the client review. Let's work on refining those figures so there's nothing left open for interpretation. Shouldn't be a huge task, but I'd like this wrapped up soon.

What aspect of the presentation does the sender want to improve?

  1. The overall structure of the document.
  2. A small error that has been found.
  3. The clarity and precision of some data.

4.

Email: Operations Efficiency

Hi Mark,
Just wanted to flag something - our operations team is hitting capacity earlier than we anticipated this month, which might become a bit of a bottleneck. Let's make a note to discuss this at the next meeting, so we can brainstorm potential solutions. We might need to adjust some timelines or possibly shuffle resources if we're not able to scale up in time. Let me know if you have any ideas in the meantime.

What solutions are being proposed to the problem highlighted in the email?

  1. Move people from other projects.
  2. Reducing the scope of certain tasks.
  3. Simplify some projects.

5.

Email: Urgent App Update Required

Hi Sam,
We've identified a critical bug in the payment system of the app, and this is currently affecting some user transactions. Fixing this issue needs to be our number one priority. Can you ensure the dev team focuses on pushing an updated version as soon as possible? We cannot afford any further delays, especially with the upcoming marketing campaign. Once the fix is deployed, please verify that the payment system is functioning correctly before the update goes live. Let me know once you have a timeline for the fix.
Best,
Michael

What does the sender emphasise as the top priority in this email?

  1. Testing the rest of the app to identify more potential bugs.
  2. Fixing an error that's been found in the app.
  3. Delaying the marketing campaign until the payment system is fixed.

6.

Email: New Partnership Agreement

Hi David,
I just got off the call with our potential partner in Asia, and things are looking promising overall. However, they've raised a couple of points that they'd like us to revisit, particularly around the revenue-sharing model. Could you take a look and let me know if we have any room to adjust the terms? We'll need to respond soon, so a quick review would be great.

What is the sender asking David to do?

  1. Draw up a new section that will satisfy the client more.
  2. Review the terms to see if adjustments can be made.
  3. Contact the potential partner to finalise the deal.

7.

Email: HR Policy Review

Hi Claire,
Can you take a look at the latest draft of the HR policy when you have a moment? We've made some important updates to the leave policy, especially in terms of how we're handling carryover days. I'd like to make sure everything is solid before we finalise it and roll it out to the rest of the company. Let me know if you spot anything that might need tweaking.

What has been changed that Claire needs to look over?

  1. The overall structure of the HR policy document.
  2. The policies that deal with people leaving.
  3. The policy around holidays/vacations.

8.

Email: Project Budget Revision

Hey James,
After taking another look at the recent expenses, it seems we've exceeded the initial project budget, mostly due to some unanticipated supplier costs. I think we'll need to revise the financial forecast to reflect this. Let's connect later this week to go over the updated numbers and map out next steps. I'd rather avoid cutting too much from the operational side, but we'll need to be strategic about this.

What is the primary reason for the budget revision?

  1. The project has expanded beyond its original scope.
  2. Increased costs.
  3. The company's financial position has weakened overall.

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