Cambridge C2 Proficiency
C2 Proficiency (CPE): Writing Test Eight
Time: 1 hour 30 minutes
Part 1
Read the two texts below.
Write an essay summarising and evaluating the key points from both texts. Use your own words throughout as far as possible, and include your own ideas in your answers.
Write your answer in 240-280 words.
Protecting Public Interest
Current advertising regulations are woefully inadequate for protecting consumers in the digital age. Sophisticated algorithms and data harvesting enable advertisers to exploit psychological vulnerabilities and target individuals at their most susceptible moments. Children are particularly vulnerable, facing unprecedented exposure to manipulative content across multiple platforms. The rise of influencer marketing has blurred the lines between genuine content and paid promotion, while misleading health claims and pseudoscientific advertising contribute to dangerous misinformation. Deep fakes and AI-generated content make it increasingly difficult for consumers to distinguish authentic from manipulated content. Moreover, the environmental impact of excessive consumption driven by aggressive advertising contradicts urgent sustainability goals. Stricter regulations, including comprehensive digital advertising laws, mandatory transparency requirements, and enhanced protection for vulnerable groups, are essential for maintaining social well-being and market integrity.
Free Market Communication
Calls for increased advertising regulation represent a misguided attempt to restrict commercial free speech and limit consumer choice. Advertising plays a vital role in market economies by informing consumers about products and services, driving innovation through competition, and supporting media independence through commercial funding. Current regulations already provide robust consumer protection while allowing for creative commercial expression. Additional restrictions would harm small businesses that rely on advertising to compete with established brands, potentially reducing market competition and consumer options. The digital revolution has actually empowered consumers, providing unprecedented access to product information and reviews. Self-regulation within the industry has proved effective, with advertising standards bodies responding swiftly to emerging challenges. Furthermore, consumers are increasingly sophisticated in their media consumption, capable of making informed choices about the advertising they engage with. Enhanced regulation would simply create bureaucratic barriers while diminishing economic dynamism.
Part 2
Write an answer to one of the questions 2-4 in this part. Write your answer in 280-320 words in an appropriate style.
2.
A prestigious architecture magazine has invited articles examining how modern workspaces are being redesigned for post-pandemic needs. Write an article that:
- Analyses key trends in contemporary office design
- Evaluates the effectiveness of new workplace solutions
- Considers the future evolution of work environments
Write your article for the magazine's professional readership.
3.
As a member of a city cultural advisory board, you have been asked to write a report on the impact of a year-long 'Arts in Public Spaces' initiative. Your report should:
- Evaluate public engagement with the various installations
- Assess the social and economic impact on different city areas
- Make recommendations for future public art programmes
Write your report for the city council's cultural committee.
4.
You have received this letter from an international culinary magazine:
Hello,
Following your recent success in revolutionising traditional cuisine, we would value your insights on the relationship between culinary heritage and innovation. How can chefs honour traditional techniques while embracing modern approaches? What role should technology play in contemporary cooking?
Your perspectives would be invaluable for our special issue on the evolution of gastronomy.
Kind regards,
Elena Martinez
Features Editor
Write your letter in response.