Business English >> Intermediate Reading >> How To Keep Clients 2
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Intermediate Reading
How To Keep Clients 2
Answer Key
1. Based on the text, which approach would likely have the biggest impact on client loyalty?
Answer: c) combining personal service with regular communication
2. What does the text suggest about successful companies?
Answer: d) they anticipate and respond to change rather than just react to problems
3. What role does feedback play in client retention according to the text?
Answer: a) it helps shape both current services and future business direction
4. Which statement best reflects the text's view on client communication?
Answer: b) regular contact matters more than having new information to share
5. Why does the text emphasize personal interaction with clients?
Answer: c) it builds emotional connections that make clients less likely to leave
6. What can we learn about the cost of business growth from this text?
Answer: d) keeping existing clients is more cost-effective than finding new ones
