Project Progress Report

Answer Sheet

1. b) results are mixed with CTR below target but overall progress on track

2. c) they prioritize environmental sustainability and authenticity

3. b) they form an integrated approach with each element supporting the others

4. a) the financial allocation for influencer partnerships

5. b) 48,000 users

6. a) reviewing costs while maintaining campaign effectiveness

7. c) suggests there's tension between maintaining impact while reducing costs

8. b) the overall budget is fine but individual components are over budget