Crisis Management Multiple Choice

1. When a crisis occurs, companies need to have a ______ in place.
a) marketing strategy
b) growth model
c) contingency plan

2. It is important to maintain ______ when communicating with the public during a crisis.
a) secrecy
b) silence
c) transparency

3. A ______ is a group assembled to handle communication and logistics during a crisis.
a) sales team
b) response team
c) development team

4. The company must ensure that it has communicated effectively with all ______ during the crisis.
a) stakeholders
b) competitors
c) customers

5. Using ______ can help the company respond quickly to public concerns.
a) printed ads
b) television interviews
c) social media

6. During the crisis, the company worked hard on ______ to limit long-term damage.
a) damage control
b) profit margins
c) sales goals

7. Once the crisis is over, companies should evaluate their ______ to learn from the experience.
a) growth
b) resilience
c) budget

8. Failure to handle a crisis well can severely impact a company's ______.
a) inventory
b) profits
c) reputation