Marketing & Consumer Psychology

Match the marketing terms with their definitions by writing the appropriate number in each blank.

A metric that measures the level of interaction and involvement users have with content. ____
Content that quickly gains popularity and spreads rapidly online. ____
The degree to which consumers are familiar with the distinctive qualities or image of a particular brand. ____
The factor that makes a product different and better than its competitors. ____
The process of dividing a broad consumer market into subgroups based on shared characteristics. ____
The study of how people's thoughts, beliefs, and feelings influence their buying behaviours. ____
The tendency of customers to continue buying the same brand. ____
Using popular individuals on social media to promote products. ____