Advertising & Marketing Gap Fill - Answer Sheet

1. The company's brand identity is built around being eco-friendly and sustainable.

2. Digital marketing involves using the internet and social media platforms to reach customers.

3. They organised a focus group to get feedback on their new product.

4. Collaborating with social media celebrities is part of their influencer marketing strategy.

5. Conducting market research helps to understand what consumers need and want.

6. Online advertising is crucial for businesses that want to increase their online presence.

7. Their latest promotional campaign includes giveaways and special events.

8. The video became popular overnight thanks to effective viral marketing.