Business English >> Intermediate Vocabulary >> Advertising & Marketing Gap Fill

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Intermediate Vocabulary

Advertising & Marketing Gap Fill

Fill in each gap with one of the words from the box below.

viral marketing - promotional campaign - online advertising - market research - influencer marketing - focus group - digital marketing - brand identity

1. The company's ________ is built around being eco-friendly and sustainable.

2. ________ involves using the internet and social media platforms to reach customers.

3. They organised a ________ to get feedback on their new product.

4. Collaborating with social media celebrities is part of their ________ strategy.

5. Conducting ________ helps to understand what consumers need and want.

6. ________ is crucial for businesses that want to increase their online presence.

7. Their latest ________ includes giveaways and special events.

8. The video became popular overnight thanks to effective ________.

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