Advertising & Marketing Multiple Choice - Answer Sheet

1. ______ helps a company to be seen more easily on Google.
Answer: b) SEO

2. ______ are used to define the characteristics of potential customers.
Answer: b) demographics

3. The ______ is the group of people a product is aimed at.
Answer: a) target audience

4. A catchy ______ can make an ad memorable.
Answer: c) jingle

5. ______ involves using platforms like Facebook and Instagram for advertising.
Answer: c) Social media

6. A ______ is a full plan for promoting products.
Answer: b) marketing campaign

7. Companies create ads with their ______ in mind to appeal to specific people.
Answer: a) target audience

8. A ______ is usually a song or tune associated with a particular company.
Answer: b) jingle