Marketing & Advertising - Answers

1. ______ is about understanding people who buy products or services.
Answer: Market Research

2. ______ is when a company supports an event in exchange for advertising.
Answer: Sponsorship

3. The ______ is the person who uses the product, not always the one who buys it.
Answer: End User

4. ______ is a unique sign or symbol that a company uses on its products.
Answer: Trademark

5. An effective ______ strategy can boost product sales significantly.
Answer: Advertising

6. ______ is essential to build and maintain a positive image of a brand.
Answer: PR

7. ______ involves creative, unexpected promotional tactics.
Answer: Guerrilla Marketing

8. A strong ______ helps customers instantly recognise a product or company.
Answer: Brand