Marketing & Advertising Gap Fill - Answers

1. Distribution is how products get from the manufacturer to the consumer.

2. Point of sale refers to places where products are sold, like stores or online.

3. Creating brand awareness means making sure people know about your brand.

4. Guerrilla marketing involves creative, unconventional ways of promoting products.

5. Conducting market research helps understand consumer preferences and behaviours.

6. Our company provides sponsorship for the local football team.

7. Advertising in magazines and on social media is part of our marketing strategy.

8. Our logo is a registered trademark to protect it legally.