Business English >> Intermediate Vocabulary >> Marketing & Advertising

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Intermediate Vocabulary

Marketing & Advertising

Match the words with their definitions by writing the correct number.

Terms:

  1. Market Research
  2. Demographics
  3. SEO
  4. Viral Marketing
  5. Customer Loyalty
  6. Product Placement
  7. Brand Image
  8. Digital Marketing

Match these descriptions:

  1. We want people to think of our brand as eco-friendly and responsible. ____
  2. We're investing more in online ads and social media to reach a wider audience. ____
  3. We're focusing on a group of people based on their age, gender, and income level for our new ad. ____
  4. Our website is being updated to rank higher on Google; we're using specific keywords for that. ____
  5. Our video got so many shares! It spread across the internet like wildfire. ____
  6. Our customers keep coming back to buy more; they really believe in our brand. ____
  7. Did you notice our coffee machine was used in that popular TV show? That was no accident. ____
  8. Before we launch the product, we need to find out what our potential customers really want. ____

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