Marketing & Advertising

Choose the correct answer.

1. ______ is about understanding people who buy products or services.
a) Trademark
b) Market Research
c) Guerrilla Marketing

2. ______ is when a company supports an event in exchange for advertising.
a) Packaging
b) SWOT
c) Sponsorship

3. The ______ is the person who uses the product, not always the one who buys it.
a) End User
b) Distributor
c) Retailer

4. ______ is a unique sign or symbol that a company uses on its products.
a) Trademark
b) Logo
c) Campaign

5. An effective ______ strategy can boost product sales significantly.
a) Packaging
b) Distribution
c) Advertising

6. ______ is essential to build and maintain a positive image of a brand.
a) PR
b) SWOT Analysis
c) Guerrilla Marketing

7. ______ involves creative, unexpected promotional tactics.
a) SWOT Analysis
b) Guerrilla Marketing
c) Packaging

8. A strong ______ helps customers instantly recognise a product or company.
a) Trademark
b) Point of sale
c) Brand